Stop Rekeying the Same Submission Into Five Carrier Portals
Insurance vertical. ROI here is framed in hours, capacity, and markets shopped — not borrowed percentages. Items marked [VERIFY] depend on your AMS, carriers, and lines of business; establish exact figures against your own baseline.
The problem, in your words
A new submission comes in. Your team enters the client's information into one carrier's portal. Then the next carrier. Then the next. Same data, five times, five interfaces, five chances to fat-finger a number.
Renewals are the same drill, on a deadline. It's the single most repetitive thing your producers and CSRs do — and it quietly caps how much business you can quote.
Why it persists
Every carrier has its own portal and its own form. ACORD forms standardize some of the inputs, but each system still wants the data its own way [VERIFY]. There's no shared pipe from your management system into all of them, so a person becomes the integration layer — copying, pasting, retyping.
The cruel part: the more markets you shop, the worse the rekeying gets. Which punishes the exact behavior that wins business — shopping more markets for a better fit.
The teach — where the time actually goes
It's not the thinking. Choosing markets and structuring the submission is judgment — that stays with the producer. The cost is the data entry: the same name, address, payroll, vehicle schedule, loss runs, retyped into each portal.
That's the mechanical work to remove. Capture the submission once; let the data populate each portal instead of a person re-entering it. The producer's expertise goes to the parts that need expertise.
The play
- Map your real submission path. Which markets, how many portals per submission, minutes per portal. [VERIFY against your own logs.]
- Build one clean source record. Capture the submission data once, structured, from the ACORD form or your AMS [VERIFY].
- Automate the population. Push that one record into each carrier portal instead of retyping it — straight-through where the portal allows it, assisted where it doesn't.
- Standardize renewals. Pre-fill from last term; surface only what changed.
- Keep the producer on market selection and exceptions. Take them off the keyboard.
How to measure it
- Minutes per submission — and per portal.
- Submissions and renewals handled per producer-hour.
- Markets shopped per account — the capacity metric that wins business.
- Entry-error rate — fewer keystrokes, fewer mistakes.
[VERIFY benchmarks against your own baseline before stating a target.]
The number it moves
Owner language, not invented percentages: hours back per submission, more markets shopped per account (which directly wins business), and more submissions out the door with the same team. Fewer keystrokes means fewer errors — and less E&O exposure.
[VERIFY: submission time savings — establish from your baseline, then state it with attribution.]
[PLACEHOLDER: MarginArc agency before/after — to be added]
The data doesn't change between portals. Stop paying a producer to type it five times — and let them shop a sixth market instead.