I'm Matt Rothberg. I have a rare-enough combination for this work: I can build it, I can sell it, and I can underwrite it like a deal.
The technical half: a CS degree and years as a systems engineer at Cisco, shipping complex technology into the world's largest financial institutions. I built and shipped MarginArc's first product — an AI pricing engine — solo. So when I say we'll integrate with your ERP and instrument the result, it's not a slide; I've done the build.
The commercial half: six years selling and engineering technology into demanding enterprises at Cisco and World Wide Technology — including a firm-wide pricing and margin transformation. That project is the origin of MarginArc's whole thesis: prices and processes set on gut feel leave money on the table, and modern AI can finally capture the context that fixes it.
The operator-investor half: a Columbia MBA, and an investor-operator at Montrose Legacy Partners, where I work on lower-middle-market acquisitions — the same owner-operated businesses MarginArc serves. My first company was a B2B IT-services firm that helped businesses modernize their technology. MarginArc is a return to that, with AI.
What it adds up to: I measure technology the way an operator and an investor do — in cash, in labor you can't hire, in payback — not the way a vendor does, in features. That's why we can put our fee on the result.