I'm Matt Rothberg. I've spent my career doing the exact thing MarginArc does for a living: making technology pay off inside real businesses, and pricing the result like it matters. I can build it, sell it to a skeptical owner, and put our fee on the result — because I've done each piece, for real, before MarginArc.
I've built and sold an AI consulting practice before — this isn't theory. At World Wide Technology, a ~$20B IT solutions provider, I led enterprise sales into the largest financial institutions and scaled the book to ~$100M. More to the point: I discovered, built, and won the first client for a custom AI consulting offering there, and watched it get adopted across other Fortune 500 accounts. Standing up an AI services practice that pays for itself is something I've actually done.
I can talk to your systems because I've engineered them. At Cisco, in a financial-markets systems-engineering seat, I built the cross-customer business case for an ultra-low-latency switch the exchanges needed and drove it to a ~$1B product decision. And I started young: I bootstrapped a B2B IT-services company through high school and college and sold it.
I price like it matters. On that WWT account I re-engineered gut-feel deal pricing into a data-driven method, won a deal at the account's highest-ever margin, and an outside review confirmed inconsistent pricing was leaving the firm real profitability every year. That's the origin of MarginArc's thesis: the money is in the margin you're leaving on the table, and you can measure it.
And I measure it like an investor. Through Montrose Legacy Partners I back and advise entrepreneurs acquiring and scaling legacy services businesses — the same owner-operated world MarginArc serves. I built a machine-learning pricing product solo, ran it through real customer discovery, and made the disciplined call to focus it here, where the need is bigger and the proof is faster. (Lehigh, CS & Business, student body president; Columbia MBA, Honors, along the way.)